Walmart Helps With Your New Years Celebration

The holidays are the most stressful time of year for many people. People are often busy planning parties, buying gifts, and celebrating the holidays in many other different ways. Using this advertisement, Walmart is trying to take advantage of the fact that many people do not have time to prepare for parties. Walmart is offering to "get people ready for New Year's Eve". The makers of this ad are hoping that buyers assume that shopping at Walmart will relieve them from all of the stress they have.

The demographic that this ad is probably targeting is middle-class people from the ages of 35-65. This group is likely to have a social gathering for celebrations, such as New Year's Eve. People in this group also might not have a lot of time to prepare for such social gatherings because they are busy with work or buying gifts for family members.

One of the needs that this ad uses is the need for guidance. It is attempting to show that Walmart can give people guidance with party preparations so that they won't have to worry. In order to fulfill this need the ad uses the technique simple solutions. They are implying that Walmart will have everything you need to get ready for New Year's Eve and have a successful celebration at home.