Got Milk?

One of images that is most often seen in school cafeterias is the "got milk?" ad. These ads usually show a celebrity with a milk mustache. These ads are used to encourage people to drink milk. They do this by using the technique testimonial.

 These ads succeed in appealing to several different demographics because of the people that are in them. To appeal to teenage girls, they use Taylor Swift. They use super heroes, such as Wolverine and Superman, to appeal to boys between the ages of 8-18. They even use Martha Stewart, an iconic author and TV star, to appeal to women between the ages of 35-65.