If you're a fan of The Simpsons, then you'll be familiar with Charles Montgomery Burns (Mr. Burns), the main character of this commercial. In the show, he is a mean, greedy billionaire that owns a nuclear power plant in Springfield. But, in this commercial, Mr. Burns faces the loss of his fortune and all of his worldly belongings. As Mr. Burns sadly walks through a park, he sees a lot of people hanging out with their friends and drinking Coca Cola. Seeing how sad he is, Apu, another character from The Simpsons, offers him a Coke. Immediately afterwards he is thrown a football and he is accepted by the people that previously hated him.
The main need that this commercial appeals to is the need for affiliation. This need is emphasized in this commercial because it shows everyone together in a park, drinking Coke. Even the greedy billionaire is accepted once he get a bottle of Coke.
One technique that this advertisement uses is wit and humor. The commercial uses a popular cartoon in addition to several funny scenes when Mr. Burns sells all of his stuff. This commercial is especially memorable for people who are fans of the Simpsons.
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