This advertisement for Stride "Mintacular" gum uses the technique testimonial. It is using Shawn White, a professional snowboarder and skateboarder, to endorse the gum. It is different from most ads that use testimonials that I've seen because it just says that it is Shawn White endorsed. Usually, when an advertisement uses testimonial it shows the famous person using the products or it has a quote explaining why that person uses a product. For this reason, I don't think that this ad's use of testimonial is very effective.
The main need that this ad is trying to appeal to is the need for aesthetic sensations. The slogan in this ad is "where intelligence meets simplicity". It also says that it has seven times better pack graphics. It is trying to attract buyers by making making it seem beautiful and enhanced, yet simplistic.
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