Confident You

My first time seeing this commercial was during the last Superbowl. My immediate response to was laughter. For some reason, I thought that a singing head attached to some third arm on some guys back was hilarious. Its humor and catchy song made me remember the products and caused me to sing it nonstop for at least a day.

The main techniques used in  this advertisement are wit and humor, and Gestalt. The use of the singing head-thing is very odd and probably takes many people by surprise, like it did for me, when they first see it. This surreal image along with the song's humor makes this commercial very memorable.

This commercial is also trying to appeal to the consumer's need for guidance. Shopping for cars can sometimes be difficult because there are many features of a car that people want to know before they buy them. This commercial ensures that you will get all the information you will need to be an informed buyer when you shop for cars.