This advertisement for Stride "Mintacular" gum uses the technique testimonial. It is using Shawn White, a professional snowboarder and skateboarder, to endorse the gum. It is different from most ads that use testimonials that I've seen because it just says that it is Shawn White endorsed. Usually, when an advertisement uses testimonial it shows the famous person using the products or it has a quote explaining why that person uses a product. For this reason, I don't think that this ad's use of testimonial is very effective.
The main need that this ad is trying to appeal to is the need for aesthetic sensations. The slogan in this ad is "where intelligence meets simplicity". It also says that it has seven times better pack graphics. It is trying to attract buyers by making making it seem beautiful and enhanced, yet simplistic.
My first time seeing this commercial was during the last Superbowl. My immediate response to was laughter. For some reason, I thought that a singing head attached to some third arm on some guys back was hilarious. Its humor and catchy song made me remember the products and caused me to sing it nonstop for at least a day.
The main techniques used in this advertisement are wit and humor, and Gestalt. The use of the singing head-thing is very odd and probably takes many people by surprise, like it did for me, when they first see it. This surreal image along with the song's humor makes this commercial very memorable.
This commercial is also trying to appeal to the consumer's need for guidance. Shopping for cars can sometimes be difficult because there are many features of a car that people want to know before they buy them. This commercial ensures that you will get all the information you will need to be an informed buyer when you shop for cars.
This Adidas ad shows the famous picture of Muhammad Ali after he won the world heavyweight championship against Sonny Liston. This is one of the most famous and distinguished boxing matches of Ali's career. It also shows an inspirational quote about how nothing is impossible.
The main advertising technique used in this ad is transfer/association. Adidas is attempting to associate their products with success in order to make their products more desirable by using this picture of Muhammad Ali in one of his most famous fights. They are trying to get buyers to associate overcoming seemingly impossible obstacles with Adidas products.
The techniques used in this ad satisfies the consumer's need to achieve. The makers of this ad addressed this need by showing the picture of Ali winning. This ad is probably successful in making people buy more of Adidas's products because it makes people think that they will be winners too if they buy them.
During the presidential campaign, I saw these ads for M&Ms and I found them particularly funny. The first one is what looks like a Soviet Union Propaganda poster. It shows a red M&M with his fist in the air. Under him are the proletariat masses carrying hammers, pickaxes, and other tools. Above the M&M is the slogan, "The Redolution Is Now!". The second shows a blue M&M pointing at you with the caption, "A Vote for Blue is A Vote For You".
The main advertising techniques used in these ads is wit and humor, and gestalt. Wit and humor is used in the ad with the blue M&M. One would find his ad to be funny, especially in the midst of an election because it makes fun of political advertisements. It shows that the M&M is trying to connect with "voters" by trying to be a cool, laid-back dude. The ad with the red M&M is using gestalt by showing the odd combination of M&Ms and communism. This surreal image of an M&M leading an army of workers in a revolution may seem odd to many people, therefore they will remember it.
The main demographic that these ads target is probably anyone over the age of 18 who has liberal political leanings. A liberal American might like the ad with the blue M&M because blue is the color that is associated with the democratic party. A democrat might also like the red M&M ad because it displays socialism (even if it is an extreme form of socialism). These ads would be appealing to people over the age of 18 because they are old enough to vote, therefore they might appreciate the humor more.
I often come across this tear-invoking commercial whenever I am watching TV. The SPCA make this commercial in order to persuade people to join and donate money to the organization. In addition, they were probably attempting to encourage people adopt cats and dogs.
In order for the SPCA to get their point across, they used a lot of pathos (appeal to emotions) in this commercial. Throughout the whole commercial they show abused animals limping as they walk or in cages, starring at you with their saddest faces. While this is happening they play very sad music that, even without the pictures of beaten animals, makes me feel like crying. In addition they include very depressing facts, such as every hour an animal is beaten or abused. While hard to watch, I think that these sad images make this ad very convincing. All of the pictures of cute animals that are beaten and abandoned at shelters probably make many people very sympathetic towards these animals, so they might go to a shelter and adopt one.
One interesting aspect of this commercial, and SPCA commercials in general, is the lack euphemisms, or double speak. They do not shy away from using emotional or disturbing images. In other ads that I have seen for animals shelters, they tend to avoid talking about animal abuse. Also, instead of showing pictures of starving animals that have been abandoned, they might simply show pictures of cute animals and say that an animal is lonely and looking for a good home. Even though these ads are much less sad, I think they are also less likely to convince someone to adopt an animal or donate to an organization.
The main advertising techniques used in these ads is wit and humor, and gestalt. Wit and humor is used in the ad with the blue M&M. One would find his ad to be funny, especially in the midst of an election because it makes fun of political advertisements. It shows that the M&M is trying to connect with "voters" by trying to be a cool, laid-back dude. The ad with the red M&M is using gestalt by showing the odd combination of M&Ms and communism. This surreal image of an M&M leading an army of workers in a revolution may seem odd to many people, therefore they will remember it.
One interesting aspect of this commercial, and SPCA commercials in general, is the lack euphemisms, or double speak. They do not shy away from using emotional or disturbing images. In other ads that I have seen for animals shelters, they tend to avoid talking about animal abuse. Also, instead of showing pictures of starving animals that have been abandoned, they might simply show pictures of cute animals and say that an animal is lonely and looking for a good home. Even though these ads are much less sad, I think they are also less likely to convince someone to adopt an animal or donate to an organization.
